I've seen Mobile Billboards quite often recently. It seems to be the fad nowadays for advertisers. This makes me wonder if this is a cheaper or costly alternative for fixed billboards? Coverage wise, yes, I think it is more effective since you can reach any part of the city unlike if it is fixed somewhere in a highway. And with the recent clamour of some politicians making a move to remove huge billboards along the main road, this mobile billboard has grown popularity.
Environment wise, this mobile billboard consumes gas, contributes to the vehicle congestion of the city and adds to the traffic. Advertisers should think of alternative ways to drum up their business.
3 comments:
Make the billboards on public busses! Income for both!
Interesting and novel, but of concern with respect to environment, traffic congestion and the road user’s safety - reading the moving BBs while driving..!!!
Over here, our advertisers too are mobile. Our mobiles keep beeping…!!
do thy doctorate in our university…
become indebted to us, take loans…
become landlord, buy property…
make your spouse rich, buy insurance..!!!
Grrrrrr…
Don't they use public buses as mobile billboards already? I think they do not pollute the environment. The buses and trucks move around already, and in this way they can be used for advertising as well.
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